Professional Product Photography
When selling products online or through a catalog, you are quick to find the importance of excellent product photography. If you have tried this yourself you probably know it takes an understanding of light, reflection, color and story-board composition to get a photo that truly represents the product. More than likely that is what brings you here to our studio. Most professional studios charge a price for this which is not cost affective for online retailers, especially when you have hundreds of products in your line.
If you were to create a new product and offer it for $2, then the demand of that item could be improved by a professional photo though not nearly as much if you were selling an art piece worth several hundred. There is value in both examples though most online retailers will agree that the ROI is not worth the studio fees. This said, most online retailers that close shop can often contribute this to not being able to generate enough interest and sales before the investment money runs out. In a ‘brick and mortar’ store people can touch and feel most items but online they rely on descriptions, size/feature charts and possibly the most on professional product photography.
Product Photography is not just for new items never photographed before. In many cases the manufacture will provide an image though when trying to stand out against your competitors, you can build trust and an image of professionalism with your customers. In the end this is often the largest barrier for a web store.
We have all done it though there are no excuses for web sales when we post less than professional images and animations for our customers to feel comfortable in their shopping experience. As a small company our overhead remains lower while still using high quality equipment such as Canon’s D series professional photography line.
For additional information on Western Skies Professional Product Photography services,