Business Card Design
Western Skies is proud to assist you with logo design and business card development. We can take an existing design or layout and improve upon its professional feel as well as increasing the likelihood of your card actually leading to future business. We offer help on all levels from consultation to complete design and printing for your business card.
The Power of a Properly Designed Business Card
Remember the pride of seeing your name and company logo for the first time printed on a business card?
Now how do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?
It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card. These are considered some of the top reasons for someone to retain a card they have received:
- As a link to a potential customer or client.
- As a link to a valuable resource or a supplier.
- As a link to a colleague or friend from the past.
- For social, non-business reasons.
- For referring business - it may be passed on to someone else.
- To update information they already have.
- Something likable in the design
- Creative layout – memorable tag line, unusual or useful information on the back of card.
Keep these reasons in mind when thinking of the design for your card. In addition you want to keep in mind the following:
- Make it clear what you do and who you do it for.
- Careful use of color will keep the design clean and simple while reducing production expenses.
- Use easy to read fonts.
- Keep them entertain if possible with design and layout without making the card busy.
For additional information on Western Skies Business Card Design services,