Web (SEM) Search Engine Marketing Services
Our Philosophy on Search Engine Marketing
Ok, you have a web site with a good design, easy to navigate layout and quality content for your customers, what’s next? Unfortunately the old phrase “build it and they will come” doesn't work unless accompanied by another famous business phrase… “location, location, location.” In the bricks and mortar world, the location of your business or storefront is vital to allow access, curb appeal and advertising by visibility. These elements are all vitally important to the web as well.
There are hundreds of search engines, directories, pay-per-click, yellow pages, forums and blog's available. Until your site starts showing up in these networks, the only people who will find your site will come from word of mouth or existing customers.
Approximately 95% of people surfing the web never look past page three of a search engine before changing to different search words and phrases called “Keywords”. The trick is then to find a keyword or keyword phrase that is highly relevant to your business, product and content. These keywords then need a low enough competitive rating that you can out rank the sites you want to beat in the search engines. From here Western Skies will optimize your site via SEO (Search Engine Optimization) to give you the best possible ranking for a particular search term or phrase. So the “Location” in the world of search engines and online marketing becomes just as important as the quality of your site and the product or information provided. Advertising by visibility (or Location) is then very similar to a bricks and mortar business.
We offer 3 levels of SEM for our customers:
- The first is the basic package and is essentially free as it is built into the price of our already discounted web design fees.
- The second is part of our monthly maintenance program for web sites and can have elements added such as social media marketing.
- Our final level is an in-depth and per page analysis which is very specialized to needs you may have for a certain product or topic.
For additional information on Western Skies Web (SEM) Search Engine Marketing services,